Snapchat just unveiled their new augmented reality platform that features Pop Artist Jeff Koons showcasing the latest new feature. Snap has now made it possible for artists to submit and pin their own work to the platform.Read More
It's been less than a year since World Lenses were officially released on the app, and Snap has already just made it possible for advertisers to create their own 3D World Lenses. Here's what you need to know:Read More
Snapchat is taking a giant step forward in the realm of augmented reality with the unveiling of the new 'sky filters' that transform any boring photo with a clear sky into something truly amazing. In order to get these new filters on Snapchat..Read More
Looking to understand Snapchat's geofilter submission guidelines for custom geofilters? Check out our infographic for a quick summary of what Snapchat allows in on-demand geofilters.Read More
Snapchat just dropped a huge new update that adds three new creative tools that allow users to: add backdrops (or backgrounds) to your Snaps — filters that alter your voice (without the need of using a visual filter) and — most importantly, the Paperclip feature: which allows Snapchatters to link out when sending Snaps (similar to how Instagram stories allows business accounts with over 10,000 followers).Read More
It's June 28th, 2017 and Snapchat just made a huge move in it's endless quest to make Geofilters cover every corner of the world. Why is this the case? As of Tech Crunch and The Verge reported, Snapchat has just made it possible for anyone to design their own Snapchat geofilters (or "filters") without ever having to leave the app.Read More
Snapchat just released a game-changing update that is going to once again put them ahead of Facebook. The newest update will allow users to interact with each other in an entirely new way, pushing the facets of Snapchat to entirely new levels.Read More
Snapchat just dropped a bombshell of an update this week that some are labeling as a response to Facebook’s recently unveiled “stories” feature (which many claim is undoubtedly stolen from Snapchat’s longstanding platform). Snapchat is continuing to build on its innovative reputation, as it only recently released a new self-serve Snap ad tool, limitless Snaps and new creative tools, and its newest addition: Custom Stories. The new feature is praised to give the app a more personal and customizable experience for users around the world, giving Snapchat an edge as a growing leader in social media.Read More
Snapchat just released a huge new update that has made it even easier to create and send Snaps. Snapchat's new Limitless Snaps update gives Snapchatters new creative tools and editing functionality that will bring Snapchat content to an entirely new level.
Snapchat's latest update now puts the disappearing functionality of Snaps entirely up to its users. Here's what the company had to say..Read More
Last month, Digiday reported that Snap was soon launching a self-serve ad platform and that day has finally arrived. Snapchat's new ads tool will slowly start rolling out at the beginning of June 2017. The countries that will have access to the new ad tools will be..Read More
Snapchat quietly just released one of the most significant updates to date. Before today, whenever you went to upload Snaps to your story from your Snapchat memories, there were ugly white lines around your image.Read More
According to Snap’s S-1 filing for its IPO, 90% of the company's $400 million dollars in revenue that the company has had so far has been from selling geofilters.
Surprisingly enough, Snapchat (or Snap Inc. as their new parent company is now called) has not owned the patent for geofilters this entire time. Meaning, the now billion dollar company has been infringing on the patent this whole time.
Instead, a small startup from 6 years ago called "Mobli" actually patented the idea of geofilters in 2012.Read More