Facebook Just Copied Snapchat Yet Again With Facebook Stories
5 min read
It's no secret that Facebook has been under scrutiny over the last few months due to their 'blatant rip off' of Snapchat with their implementation of 'Instagram Stories'. However, despite the scrutiny, Instagram Stories has been a huge success.
Facebook's move was such a success that the company just released what they call 'Facebook Stories' in Ireland on iOS and Android. Facebook Stories will work the same way that Snapchat and Instagram Stories function. However, this isn't the first feature that Facebook is borrowing from Snapchat, Facebook is also coming out with it's own version of Snapchat geofilters called 'Location Frames' later this year.
The new stories feature lets users share photos and videos that disappear 24 hours later. Facebook Stories appear in some of the most valuable real estate in the digital world. The new feature will appear right above the News Feed making it impossible to miss.
The company recently stated:
“Facebook has long been the place to share with friends and family, but the way that people share is changing in significant ways. The way people share today is different to five or even two years ago — it’s much more visual, with more photos and videos than ever before. We want to make it fast and fun for people to share creative and expressive photos and videos with whoever they want, whenever they want.”
Facebook has attempted to rip off Snapchat in the past but no other tactic has been nearly as successful as Instagram Stories.
What's interesting about this impending feature is that it will be impossible to use Facebook without being exposed to app's newest feature.
According to recent reports, Instagram Stories has reached 150 million daily active users in only 5 months. That is a huge number considering there are only 400 million daily active Instagram users.
Facebook on the other hand has 1.23 billion people using the social network every single day. If 'Facebook Stories' has even near the success that Instagram Stories has achieved, then Snapchat is in big trouble.
Snapchat, or 'Snap', as they are now called, just went public earlier this month. Facebook's newest feature could be a huge hit on Snap's stock.
Is it a coincidence that Facebook just released a 'Snapchat clone' feature right around the same time that Snap went go public? Perhaps. But the reality of Facebook's huge user base cannot be ignored.
Snap needs to continue to innovate and refuse to get demotivated from the fact that Facebook will just rip off any successful ideas that the yellow ghost app creates.
What do you think? Will Facebook Stories be the final 'Snapchat Killer' that Facebook seems to have been searching for? Will you be abandoning Snapchat for Facebook Stories? Let us know in the comments below.
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