Snapchat just dropped a bombshell of an update this week that some are labeling as a response to Facebook’s recently unveiled “stories” feature (which many claim is undoubtedly stolen from Snapchat’s longstanding platform). Snapchat is continuing to build on its innovative reputation, as it only recently released a new self-serve Snap ad tool, limitless Snaps and new creative tools, and its newest addition: Custom Stories. The new feature is praised to give the app a more personal and customizable experience for users around the world, giving Snapchat an edge as a growing leader in social media.
Snapchat just released a huge new update that has made it even easier to create and send Snaps. Snapchat's new Limitless Snaps update gives Snapchatters new creative tools and editing functionality that will bring Snapchat content to an entirely new level.
Snapchat's latest update now puts the disappearing functionality of Snaps entirely up to its users. Here's what the company had to say..
According to Snap’s S-1 filing for its IPO, 90% of the company's $400 million dollars in revenue that the company has had so far has been from selling geofilters.
Surprisingly enough, Snapchat (or Snap Inc. as their new parent company is now called) has not owned the patent for geofilters this entire time. Meaning, the now billion dollar company has been infringing on the patent this whole time.
Instead, a small startup from 6 years ago called "Mobli" actually patented the idea of geofilters in 2012.
It's 2017 and really at this point, almost everyone on social media has seen a a picture with a Snapchat Geofilter.
However, like many other tech companies, Snapchat's platform is in a state of constant change.
Snapchat released Geofilters to the public almost a year ago and there have been tremendous changes since the initial release.
Snapchat's latest update now allows users to change their drawing styles in Snaps.
In order to change the brush size on Snapchat, simply select a color you wish to draw with, then "pinch" the screen in to make the brush size smaller or "pinch" the screen out to make the brush size bigger.
This is exactly the same when you're taking a photo or video and you pinch to zoom in or out on your phone.
Facebook has dominated the news this week with it's release of it's latest Snapchat-like update, "Facebook Stories". Snapchat quietly responded with their own release of Stories Search, but publicly, Evan Spiegel and his team has remained silent.. until now. Snapchat responded to Facebook's new update in perhaps one of the most hilarious stunts possible.
Snapchat's latest update is the release of "Stories Search", making it now possible for it's hundreds of millions of users to search for Snaps that have been uploaded to "Our Story".
The latest release by Snap is a new crown Snapchat filter, or as they call it, a "Sponsored Lense". This new Snapchat filter will undoubtedly have social media buzzing by the end of the day. If you're a Lana Del Rey fan, you'll be pleasantly surprised to find that the new filter is actually Lana's that is promoting her new song "love".