Snapchat's History: Evolution Of Snapchat And Timeline (2019)


Ever wonder what Snapchat looked like when it first launched in a dorm room back in 2011?

As you've probably heard, once something is on the internet, it's on the internet forever.

With a bit of digging, we found what the original Snapchat website looked like, what the app first looked like, and even the very first people to ever leave an app store review for the now billion dollar tech giant.

This post will outline Snapchat's history and will give you a timeline of important events throughout the company's history.

Also, you'll get an exclusive look at what Snapchat's app and website initially looked like when the company first launched in 2011.

What's website currently looks like in 2019:


What's website originally looked like in 2011:


What Snapchat looks like in the App store today, in 2019:


What Snapchat first looked like in the App Store in 2011 when it was first released:


The 3 first app store reviews that Snapchat ever received (in 2011):


Who created Snapchat?

  • Evan Spiegel

  • Bobby Murphy

  • Reggie Brown

Who was the first person to use Snapchat?

  • The first person to use Snapchat besides the creators of the app is not known at this time.

  • However, the first person to leave a review in the app store appears to be 'Clabie1869' (as seen in the image above).

Here's Snapchat's first ever blog post (announcing what is to come for the app in the future), written by CEO and founding member of Snap, Evan Spiegel:



What the Snapchat app looked like when it was first released to the public in the spring of 2011:


History Of Snapchat:

Snapchat Timeline From 2011 to 2019

  • July 2011

When did Snapchat start? 

Snapchat is released in the App Store in the living room of Evan Spiegel's father's home in July 2011.

However, Snapchat was originally named “Picaboo” until the founders were sent a cease-and-desist from another company who had already trademarked the Picaboo name.

  • October 29, 2012

Snapchat launches their app in the Android Store

  • October 2013

Snapchat launches 'Stories'

  • November 2013

Around two years after Snapchat launched, Mark Zuckerberg attempted to buy Snapchat for 3 billion dollars in November of 2013.. but his offer was refused.

  • August 2014

Snapchat first introduced Geofilters to the public in August 2014.

  • End of August of 2014

40% of adults in the United States were using Snapchat on a daily basis.. and the rest is history.

  • January 2015

When did snapchat filters come out?

Snapchat introduces 'Discover' and 'Lenses' (also known as filters) in January 2015.

  • End of January 2015

Snapchat hits around 75 million users 

  • March 29, 2016

When did snapchat streaks come out?

Snapstreaks came out on March 29, 2016, in Snapchat's 'Chat 2.0' app update.

  • Before May of 2016

Google offers to acquire Snapchat for a reported 30 billion dollars in May of 2016.. but is rejected.

  • June 2016

Snapchat hits 150 million daily active users

  • July 2016

Snapchat introduces 'Memories' and 'Bitmojis'

  • August 2016

Instagram launches 'Stories'

  • September 2016

Snapchat rebrands to 'Snap Inc.', parent company to Snapchat and Spectacles

  • March 2nd, 2017

Snap Inc. goes public

  • November 2017

Snapchat changes the Stories feed to an algorithmic feed

  • April 2018

Snapchat reverts back to reverse-chronological Stories feed after harsh backlash. 

  • April 4, 2019

Snapchat hosts the first ever Snap Partner Summit