Snapchat Just Released Their Self-Serve Ad Manager

  • 3 min read

Not only did Snapchat just release a new update this week, but the company has just released their official Snapchat Ads Manager Platform. Snap has been on a bullish campaign to increase revenue ever since Snap officially went public on March 2nd, 2017. 

Last month, Digiday reported that Snap was soon launching a self-serve ad platform and that day has finally arrived. 

Snapchat's new ads tool will slowly start rolling out at the beginning of June 2017. The countries that will have access to the new ad tools will be:

  • U.S.
  • U.K.
  • Canda
  • France
  • Australia
  • Germany
  • And a few others.

As of right now, there are more than 20 businesses that have access to Snap's new platform. For the rest of us, Snapchat has set up an option for companies to apply to be a tester


Up until this point, Snap Ads were only accessible through reaching out to Snap's sales team or third party ad tools built on the Ads API, this often came with some sort of fee or other charges.

Snap Ad Manager

Snap Ad Manager

What's so substantial about Snapchat's new ad tool is that the ad manager will be free to use and set up. Meaning, you only pay for your ads.

Snapchat Business Manager

Snapchat Business Manager

Snap's Three New Business and ads Tools:

Snap Ads Manager

  • Order and manage ad campaigns
  • Manage ad bidding 
  • View ad metrics and receive reports on the performance of your Snap Ads

Snap Mobile Dashboard

  • Preview your ads and see how they will look to Snapchat users.
  • Observe live campaigns and how they're performing
  • Edit, Start, and Stop campaigns
  • Advertisers will have the option to opt-in to receive notifications about how their Snapchat ads are doing and other important metrics to improve their ROI

Snap Business Manager

  • Delegate roles and ad team member permissions
  • Manage different ad account
  • Update and change your billing information and contacts

What's interesting about this new release by Snapchat is that they are not incorporating a way to easily buy sponsored On Demand Geofilters or lenses.


The fact that the new ad tool lacks some sort of geofilter integration is a huge surprise. According to Snap’s S-1 filing for its IPO, over of the $400 million dollars in revenue that the company has brought in has been from selling geofilters. The company is so incredibly reliant on geofilters right now, Snapchat recently bought a geofilter patent $7.7 million dollars

In Conclusion

Snapchat needs to continue to successfully innovate and launch successful ways to bring in revenue if they want to be able to compete with Facebook trying to end their demise. 

Do you think Snap's new ad platform will encourage businesses to spend their money on their platform versus Facebook's proven ad platform? Let us know in the comments below.

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