How To Market Your Brand Using Geofilters On Snapchat In 2018


· 5 min read

Snapchat allows you to publish, receive, and send videos and photos that disappear.  It has over 8 billion video views and over 100 million active users, making it one of the most popular social networking apps today.

Snapchat also allows you to dress up your photos using filters (or "On-Demand Geofilters" as Snapchat calls them), but you need to be in the right place. The filters change based on where you are when you take the photo. For instance, someone in Miami will see different filters than those who are taking a picture in Georgia. Before, the only filters you could use are those offered by Snapchat themselves.

Snapchat opened up their On-Demand Geofilter platform on February 22nd, 2016. Before, only celebrities and big brands could get their own custom filters. Now however, Snapchat has now made it possible for anybody to buy Snapchat filters for weddings, birthdays, graduations, businesses, and any other events you can imagine.




Snapchat Filters are digital graphics that can be overlaid on a photo or video. Since only people within the right time frame and area can use them, Snapchat filters provide an exclusive feeling to those who are using it. These filters are like a private club that makes one feel like they’re a part of the video or photo they are viewing. 




Snapchat filters are also a great way to showcase and brand your event. Remember, social media users want for their friends to see a great party, not post a lengthy description of it. Since Snapchat filters are limited to a certain geographical region, users can’t access it unless they’re within range. This means that users need to give information about where they want people to be in order for them to use the filter.


A Geofence (seen above) will then be made, allowing only those within the stated green area to access the Snapchat filter. 

Tap here to learn more about how Snapchat prices geofilters.

If you want to take your event or business to a whole new level, you need to buy Snapchat filters - and that’s why we are here! Our company,, specializes in custom Snapchat filters. If you're looking to buy the best Snapchat filters, just tell us what you need and we'll deliver it to you. 

Snapchat Filters Make Your Event Stand Out

While you can use photo booths to bring something new to your event, the photos produced through these booths cannot be easily shared. Photos are keepsakes of the event, but you need to upload them if you want your friends to see what happened during the occasion. You don’t have to worry about such matter when it comes to Snapchat.




Filters can be used to share the message you want everyone to know, the name of the person the party is held for or the date of the event. You can still provide props to make your event more interesting. 




If you look around at crowded events, concerts, sports games, et cetera, everyone is on their phones. Chances are, everyone from the ages of 18 to 34 are on Snapchat.

You can drive enormous attention by placing a geofilter over a high-volume event for only a few hours. Take for example the data for a geofilter that ran for 3 hours but was placed at a busy bar area.


Snapchat Filters Allow You To Engage And Stand Out In A Noise Filled World

In today's noise filled world, where every company and business has a Facebook, Twitter, and Instagram page, you need to find clever ways to stand out and engage your customers. With over 100 million active users, Snapchat is by far one of the most underrated ways to reach out to more customers and promote your business - especially if your demographic is 18 to 34 year olds.


When people are presented with an advertisement on the app, they’re more likely to react in your desired manner. For instance, when they watch an ad for a song, they are more likely to actually download the song. The videos and photos on the app are also shown full screen at all times. Snapchat users are more likely to watch vertical mobile videos than horizontal ones.




By using a custom Snapchat filter, you can increase your brand exposure to a great extent. Your custom-designed Snapchat filter may include your brand logo and name or message you want to convey to your customers. If you have a slogan, you can use that slogan during your events and Snapchat users could send photos or videos to their family and friends that show your slogan on their photo or video.

Just think of the exposure you could get when the photo or video is shared. By using a custom Snapchat filter, you can share your logo with more customers and get your message across even in today's noisy world. 

Don't Have The Time Or Resources To Make Your Own Geofilter? We Get It.

Here at, we design high-end custom Snapchat filters. Just choose from our custom filter packages, provide the information required, and choose your payment method. We will get back to you usually within a few minutes to discuss your requirements and ensure that we understand what you want. 

Don't Use A Generic Geofilter Template

We refuse to use design templates. Every design we make is made from scratch and designed to meet our client’s exact requirements. When you order a custom filter with us, you are assured that what you will get is one of a kind. Once you approve your geofilter's design with us, we offer a complimentary geofilter submission service. We handle Snapchat's geofilter submission process on your behalf to ensure your Snapchat filter meets their On-Demand Geofilter Terms and Conditions


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