Top 5 Reasons To Buy Snapchat Geofilters
6 min read
It’s no secret that Snapchat is one of the most popular social media platforms being used right now.
With millions of active users around the world and more importantly, the attention of those who use it, Snapchat is one of the most important communication platforms on the planet.
More and more everyday people use Snapchat to stay in contact with close family and friends, and to share a glimpse of their everyday lives. Brands, celebrities, and businesses around the globe are continuing to invest and embrace the platform in huge numbers. Far from fully mature, the Snapchat era is just beginning --- an era of honest, real time communication.
Today, we’d like to explore in depth one of Snapchat’s most useful features -- the geofilter, and explain how it can transform your business and even your life.
Before we begin, here is a brief overview of how geofilters work and how to use them on Snapchat. A snapchat geofilter is a “filter” that is triggered by the GPS location on your phone. It’s quite simple to submit your own filter ideas.
You choose a specific location and amount of time for your filter to be active (Ex. At the park down the street for one hour.)
You submit your proposed design to the Snapchat team.
Your filter should be approved in 3-4 business days.
There are countless reasons you should be using geofilters for yourself and for your business, but we have done the work and have narrowed it down for you below.
Here Are The Top 5 Most Important Reasons To Use Snapchat Geofilters For Your Brand:
1. Snapchat Just Passed Up Twitter As More Daily Active Users
The statistics speak for themselves. As of June 2016, Snapchat passes Twitter's daily active users with over 150 million active Snapchat users. In the United States alone, 1 in 5 people use the service consistently.
On a daily basis, there are over 10 billion, yes billion, video views on Snapchat. The average time spent on snapchat daily is around 30 minutes.
For a company that is just a few years old, these stats are mind blowing, and Snapchat is only just beginning to mature.
Some may think Snapchat is “just a fad” and while they are entitled to their opinion, there’s no denying the impact Snapchat is having on the world today.
150 million active users say otherwise.
But Where Do Geofilters Come Into Play? Think Of The Snapchat geofilter As An Extension Of Your Story.
You can Snap a picture or video and share it with your friends on Snapchat... Or you can create a custom filter to make your photos and video really stand out.
Standing out is even more important for brands. Content marketing is an essential pillar in building brand awareness. If you use custom geofilters to tell your brand or company’s story, your loyal users will undoubtedly take notice.
The wonderful thing about Snapchat is the engagement of its users. While Twitter is still struggling to figure itself out, Snapchat users are incredibly active when using the platform. This means people are taking action on good content.
While the demographics of Snapchat are admittedly on the younger side, more and more groups of people from all around the world are joining the platform.
Regardless of who you customers are or who you’re trying to reach, the odds are likely they are at least somewhat involved with Snapchat.
With such a large audience you have all the opportunity in the world to test and fine tune your content to a variety of different demographics. While not "every" industry has to be on Snapchat, it's still early enough for you and your brand to get in now.
But how exactly do you get people to watch your Snapchat content?
The easiest (and cheapest) way right now to get attention from the millions of daily Snapchat users is without a doubt leveraging Geofilters.
But you don't have to be the First Lady of the United States or large company to have access to the filters.
Mastering the art of Geofilters for your marketing efforts is essential in taking your Snapchat content to the next level.
Action Step: Think about your brand or business. Who are you trying to reach? Who is your target market? If they fall into the “millennial” category, you likely want to be marketing on Snapchat to get access to them. While Snapchat doesn’t make sense for every business or brand, it’s important you do your research so you can be as effective as possible if it is right for you.
2. Snapchat Geofilters Are Incredibly Cheap And Undervalued
During his virtually always sold out keynotes, entrepreneur Gary Vaynerchuk often shares the story of how he was able to grow his family wine business by leveraging the power of Google Adwords when Google first launched its ad product over a decade ago.
Because Gary was one of the first people to use Google Adwords for wine, he was able to buy several popular wine terms for next to nothing -- making his business one of the most popular wine sites in the world.
While Snapchat geofilters are over a year old, they are currently ridiculously low priced based on the value you can get in return.
For just a few hundred dollars or less, you can experiment, test, and refine several custom geofilter campaigns for your business or brand.
*We recommend you take a look at Snapchat’s Geofilter Submission Guidelines. Or if you’re interested, contact us and we’d be happy to help.
You can make a filter for that big party coming up next week, or you can even leverage a geofilter to help you stand out at a job interview.
The opportunities are endless.
Because Snapchat geofilters are relatively new, Snapchat allows you build them for a very reasonable price.
Go here to learn more on how geofilters are priced on Snapchat.
While it’s true large brands are spending tens of thousands of dollars on custom geofilters, you certainly don’t have to be a fortune 500 company to take advantage of filters for your own projects and goals.
There are thousands of stories of individuals and small businesses leveraging their own geofilter campaigns to make a splash at weddings, events, parties, and more.
As Snapchat continues to grow, and geofilters become more popular, their price will begin to reflect the desire. Rumor has it, Snap Inc. (the company that owns Snapchat) is in talks for their IPO and are valued at around 35 billion dollars!
Think back to when Facebook first released Facebook ads. You could get thousands of views for virtually nothing. Now, because Facebook ads have become so popular, the price has also gone up significantly.
If you’re still wanting to invest in Snapchat and learn what it’s about, now is the best time to test the waters of the geofilter world without breaking the bank.
3. When Used Right, Geofilters Can Be Used To Boost Your Career and Business.
Snapchat filters are a great way to impress your family and friends, and there are hundreds of brands absolutely crushing it with their own geofilters (some cool ones here).
But you can also use geofilters to help you stand out in your career or even land your dream job. We all know, it's much harder than ever to get a job. We hear horror stories of friends and family members sending out thousands of resumes and hearing nothing back! Perhaps you’ve even found yourself in that situation before!
Geofilters are an incredible way to get potential employers to notice you. While having the skills and "resume" to do the job is important, any way you can demonstrate a positive way of standing out and going the extra mile will surely help you in getting in the door.
For example, let’s say you’re applying for a job to run the company's social media accounts. You’ve researched them. You read about their culture. You think they are the perfect fit.
You could send in your resume and hope for the best. Or you could put a custom Snapchat geofilter over the company building to get the attention of the decision maker at the company.
It would work like this: You customize the filter based on the location of the job you're applying, when anyone at the company is in the building on Snapchat and swipes right - they will see your custom filter. You could share you name, title, and a memorable tagline on why you'd be a good fit, or you could make a fun filter with the company's logo.
Snapchat Geofilters Can Make Your Brand Seem Engaging And Fun.
One of the most important aspects of companies these days is the ability to demonstrate a remarkable culture. Whether you're a small startup or an established company, sharing your culture with the world is a great way to build your brand and get your name out into the world.
Use geofilters to give a glimpse into your company culture on a daily basis. Maybe that’s making a fun filter for your company’s holiday party, or maybe it’s building a filter to show the charity work your company likes to do.
Geofilters are a fun and creative way to demonstrate your culture to the thousands of millennials who are looking to make their mark on the world.
4. Custom Geofilters Can Help You Throw An Awesome Event
Before starting the next paragraph, take out your phone and open up Snapchat.
Watch a few stories. No, really. Please do this.
We’re willing to bet, the majority of your snaps and stories from your family and friends involve live events.
Concerts, music festivals, weddings, sporting events, holiday parties.
Live events are an essential part of the Snapchat experience.
Our world is connected more than ever before, and Snapchat helps us share the moments in life that matter to us most.
What makes a live event memorable? The mood of the experience, the people you’re with, and many times the memories we share on social media.
While the event itself obviously is important for a great experience, most of your memories will undoubtedly end up in the cloud and you’ll look back on the photos and videos you took with happiness and joy.
Using filters for live events is a great way to make a good event, unforgettable. At BCG, we’ve created custom filters, for a wide range of events, including weddings, birthdays, and more!
Snapchat is an interactive platform. Unlike browsing Facebook or Twitter while at a live event, Snapchat allows you to share your experience with those that you care about most in a visually compelling medium. Geofilters truly take a live event to a higher level.
For example, if you’re throwing a wedding you could have a custom geofilter that has a bouquet of flowers, so the bridesmaids can take photos pretending they “caught” the flowers.
Another example, would be to use a custom filter for your holiday work.
You could also use a filter to ask someone you like out on a date! Walk them to the location, take a selfie, and the rest is up luck.
Custom filters to demonstrate the value of a professional event you’re holding.
Whether your goal is personal or professional, most events of any kind could benefit from a well thought out geofilter.
As Snapchat grows, filters might not continue to remain as “special” as they are now. Like everything new, they eventually lose their novelty. So make the most of the chance to create awesome event filters that will leave people talking about your events all over Snapchat.
5. Custom Geofilters Make Any Event "Exclusive"
Because a geofilter is only over a certain area at a given time, most of the time you have to be "in the know" about the event.
Snapchat geofilters can add value to virtually any industry or event. We don’t want you to leave this article empty handed, so here is a large list of industries/ideas that you could use Snapchat geofilters for and a few examples on how you could use them.
There are literally endless amount of possibilities.
We get a lot of requests asking about the environments that geofilters work the best. We've gone ahead and put together a small "best events and businesses to use geofilters" list below:
Bachelor / Bachelorette parties - Make the party truly something special.
Brand Marketing - A creative filter can help boost your brand by having your customers and biggest fans share your content with their network.
Weddings - Create a custom geofilter for your wedding guests to use together on your big day.
Mechanics - if you're a mechanic you could use Snapchat to give quick bite sized tutorials on some common problems - or you could create a fun geofilter for your customers who are waiting to pick up their car.
Coffee Shop / Small Business Marketing - What better way to spread the word of your amazing coffee than by giving your customers the chance to engage with your branded filter while they're in your store.
Baby showers - Baby showers are always an exciting time. A custom geofilter can make the event even more memorable by allowing guests to join in on the fun.
School events - Geofilters for school events are a great opportunity to spread school spirit. Upload your school mascot and make it something that everyone can enjoy.
Sporting events - Whether locally or professional, people are passionate about sports. Getting creative with your favorite sport team is a way for others to share their passion for the home team.
Sorority / fraternity events - Sorority and Fraternities take great pride in their chapters. Snapchat geofilters allow you to share
Universities - Geofilters allow you to share your school spirit with fellow students across campus. Whether you’re helping market your university or looking to build a strong school culture, geofilters are a great addition.
Work Events - Get creative at your next work event. Build a filter based on common work goals or inside jokes.
Birthday Parties - Birthday parties aren’t just about the birthday boy or girl. A fun birthday filter is a way for everyone attending to have a great time.
Anniversaries - Surprising your loved one with a thoughtful geofilter is a great way to let them know they're special to you.
It’s clear Snapchat has become an everyday part of millions of people’s lives, and we believe geofilters help share stories and memories that matter.
If you're going to order or make a Snapchat Geofilter for your own event, let us know in the comments below.
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