How To Make A Snapchat Geofilter In 2017
- 4 min read
It's 2017 and Snapchat Geofilters absolutely represent the latest social media craze. The days of everyone having their own hashtag for their events has quickly became old news.
Interestingly enough, Snapchat only released geofilters to the public at the beginning of 2016. Not even a year later, Snapchat geofilters, or 'filters' are appearing at a wide range of events across the nation.
As we saw with Pokemon GO going viral, people love to “collect things.” Whether that’s collecting Pokemon GO, postcards, or photos, there’s something powerful about having memories stored in one place. Location and memories go hand and hand.
Which is exactly why Snapchat Geofilters have become so popular.
Put simply... Geofilters create better memories. They add spice to otherwise ordinary experiences. Filters help us connect technology and the real world.
While it’s easy to think of custom geofilters in terms of how it can spruce up your snaps, Geofilters offer a great perk for businesses as well. By producing an exciting Geofilter to service your area, you can increase your brand’s reputation and name recognition, helping you reach millennial audiences in your area.
As famed entrepreneur Gary Vaynerchuk says, “Filters catch you off guard—they catch your attention and show up directly in your account.” And right now, "custom Snapchat geofilters have remained stunningly under the radar.".
So how can you take advantage of Snapchat Geofilters? First, let’s talk about the different types of Snapchat Geofilters:
A Personal Geofilter, is classified as an "On-Demand Snapchat Geofilter" by Snapchat. These are geofilters that you use with your intimate contacts and friends. These geofilters are meant for entertainment and are a great source of fun for you and your friends.
"Business Geofilters" are still classified as "On-Demand Geofilters" but are solely intended to be used to promote businesses, brands, and corporations. These may include company logos and other business-related material.
"Community Geofilters" are geofilters that are unique to a certain city, university, or local landmark. It is actually completely free to submit a Community Geofilter to Snapchat. However, you cannot have personal information, brand, logo, or business for Community Geofilters. The design has to be relevant to the area and community. Snapchat is very strict on accepting Community Geofilters. The design has to be extremely visually appealing and relevant to the area.
Also with Community Geofilters, Snapchat requires you to explain and write "Why is this location meaningful to you?"- they essentially want you to explain why your Community should be accepted and how it's relevant to the area.
How Long Does It Take For Snapchat To Review A Community Geofilter Submission?
Snapchat reviews Community Geofilters as a first come first serve basis. Depending on how many submissions the Snapchat Geofilter team is dealing with, it could be 1-2 weeks before you hear back from them whether or not your Community Geofilter was accepted.
However, on average, Snapchat's Geofilter team usually reviews Community Geofilters within a week or so.
Whether you want to make an On-Demand Geofilter or a Community Geofilter, here are a few tips to get started that works for all types of Geofilters.
How to submit your On Demand Geofilter to Snapchat:
1. Upload Your Snapchat Geofilter's Design
*Make sure your geofilter's dimensions are 1080px wide and 1920px high.
*Also, use a compression website like TinyPNG.com to compress your geofilter's design to get the file size under 300 KB. Otherwise, Snapchat will not allow you to upload your design.
Once you are done making your geofilter, and formatting everything the right way, simply upload your geofilter's design to Snapchat's official Geofilter Submission page.
Make sure that your design does not violate any of Snapchat's geofilter guidelines before submission.
Snapchat checks each geofilter any inappropriate material or language, or any other content that violates Snapchat’s terms of service.
2. Set The Date And Time Frame You Would Like Your Snapchat Geofilter To Run
After you've successfully uploaded your design, simply choose the date and time frame you would like your Geofilter to run.
Your Geofilter will only be available for the date(s) and time frame you set. Everyone within the given area will be able to use your geofilter for as many times as they want as long as the geofilter is up.
However, bear in mind that Snapchat charges a fee for On-Demand Geofilters based on the size and duration your geofilter runs.
Snapchat's Geofilter Submission Fee is calculated by how big your Geofilter's area is and how long you want your geofilter to run (go here to learn more about the cost of geofilters on Snapchat).
If you want to reduce the amount that Snapchat charges for the Geofilter to run, simply reduce the area that your geofilter is able to be used, or reduce the time frame that your geofilter will be available.
3. Map Out The Area That You Custom Geofilter Will Be Able To Be Used
Once you've set the proper date and time frame you would like your Snapchat Geofilter to go live, you need to also set the location you would like your Geofilter to be able to be used. This location will denote the physical boundaries wherein people can access and view your Geofilter.
If you are a businessman or businesswoman, this means that you should carefully choose the region in which people can access your Geofilter. This could have significant ramifications for your business, so it is best to take it seriously.
Very Important: You need to leave some buffer space for your Snapchat Geofilter's area. Because Snapchat's mapping isn't always 100% accurate so you need to leave a small amount of space around the actual area you want your Geofilter to be active. This simple step is crucial because it ensures you won't have any problems.
4. Finalize Your Information and Confirm Your Payment
*Make sure you set whether it's a Personal Geofilter or Business Geofilter.
Give a name for your geofilter that displays in the confirmation email that Snapchat sends, put in your credit card information, and hit submit.
That’s it! Your Geofilter will most likely get accepted within a few hours to a day (depending on when you need it to go live).
You just made and submitted your own Snapchat Geofilter!
Bonus: Geofilter Support Tips
We have made a helpful guide if you are ever Experiencing Issues With Your Snapchat Geofilter.
Because Snapchat geofilters are set to a certain area, being able to get a geofilter on your phone solely relies on your phone's location settings.
Make sure that your location settings are turned on for your Snapchat app. Otherwise, your phone will be unable to get your geofilter.
If your phone's location settings are turned on, and you're in the correct area where you geofilter is supposed to be and you are still unable able to get your Geofilter to appear when on your Snap, you may need to reset your phones location settings in order to be able to get Snapchat filters again.
Want To Skip The Hassle?
We just shared how to make and submit your own Snapchat geofilter, and hopefully many of you took action on this guide.
But the truth is, not everyone has the time or ability to make a filter and then set everything up correctly and thats perfectly okay.
Creating a truly unique and exciting design is both time consuming and often times, very difficult. Even if you have a general idea of what you want for your geofilter's design, getting bogged down in the specifics of what you want to create can end up ruining the product for you.
Also, if you find a generic Snapchat Geofilter template online, you now have the exact same design as hundreds, even thousands of people's photos on social media.
Over the last year, our company has handled a countless number of Snapchat Geofilters for clients. We’ve created wedding geofilters, graduation geofilters, engagement geofilters, baby shower geofilters, music festival geofilters, and much, much, more.
How It Works:
If you want to skip all of the hassle, tap here to get a Snapchat geofilter made with us.
We hope this guide gave you everything you needed to make your first Snapchat geofilter. If you have any questions feel free to reach out to us.
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