3D World Lenses On Snapchat Are Now Available To Advertisers

 
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  • 3 min read

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In addition to the new Sky Filters that were unveiled this week on Snapchat, Snap has once again dropped the proverbial mic in the realm of digital advertising:

 
Source: live feed of Snap Headquarters

Source: live feed of Snap Headquarters

 

According to Snapchat, the 3D Dancing Hot Dog was viewed more than 2 billion times on Snapchat — showing just how much the Snapchat community loves augmented reality within the app.

Here's the infamous augmented reality "dancing hot dog" for those who need a refresher:

 
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So what's the big news?

It's been less than a year since World Lenses were officially released on the app, and Snap has already just made it possible for advertisers to create their own 3D World Lenses.

Why is this a big deal?

The Snapchat community loves these 3D lenses and advertisers who have already adopted using them are winning.


Here's an example of one of Bud Light's 3D World Lenses:

 
 

Here's Warner Bros advertising the upcoming Blade Runner movie:

 
 

Going Forward:

To most people, World Lenses on Snapchat are simply seen as a toy within the app. These lenses are not viewed as intrusive ads to users, but instead, a fun and unique way to interact with the surrounding world. But to advertisers, these lenses are being looked at as a huge opportunity to capture the attention of the 18-34 age market that resides on Snapchat.

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What do you think of this latest news by Snapchat? Do you find the ads intrusive? If you're an advertiser, are you considering using the new 3D World Lenses for branding? Let us know in the comments below.

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