Context Cards On Snapchat: What You Need To Know
- 3 min read
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Here's what Snap had to say about their new update:
Today we’re announcing a new way to learn more about what you see on Snapchat.
Inspired by something in a Snap? Just swipe up for Context Cards!
Context Cards display information about the Snap you’re viewing – powered by amazing content from our partners like TripAdvisor, Foursquare, Michelin, and goop.
Context Cards also provide a way to take simple actions like calling for a ride with Uber or Lyft or reserving a table through OpenTable, Resy or Bookatable. We’ve also integrated Stories into Context Cards, making it easy to see more Snaps from the places that interest you.
With Context Cards, Snaps have become the visual starting point for learning more about the world, empowering our community to get more information about anything that catches their eye.
The billions of Snaps created each day on Snapchat power products like Stories, Search, Snap Map and now, Context Cards. As we learn more about how to improve Context Cards, we’ll be adding more partners and additional information. Stay tuned!
How Context Cards Work On Snapchat
Earlier this Summer, Snapchat made it possible to add swipe-able links to Snaps, making it possible to link out from within the app.
Accessing Context Cards in Snaps will work the same way as when you swipe up on a Snap with a link.. but instead of the link, you'll have access to "cards" that include info from TripAdvisor, Foursquare, Goop, Lyft, Uber, OpenTable, and more.
Context Cards will only be available on Snaps that are using the location's geofilter, or Snaps that have been submitted to the area's "Our Story".
This new move by Snapchat makes it clear that the company wants their app to be a one stop shop of everything you need - all in one app.
What do you think of this new play by Snapchat? Are you excited for Context Cards? Do you think Context Cards will be embraced by Snap's 166 million daily active users?
Let us know in the comments below.
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