Snapchat's Instagram Clone Geofilter Just Won April Fools Day

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Facebook has dominated the news this week with it's release of it's latest Snapchat-like update, "Facebook Stories". 

Snapchat quietly responded with their own release of Stories Search, but publicly, Evan Spiegel and his team has remained silent.. until now.

Snapchat released a surprise 'Instagram Clone Filter' on April Fools day that ironically pointed fun at Facebook for cloning their own products. 

Here's what Snapchat's 'prank Instagram filter' looked like:


Snapchat responded to Facebook's new update in perhaps one of the most hilarious stunts possible.

But what was the internet's response?

Social media is absolutely loving the Facebook diss that Snapchat playfully laid out.


This recent move by Snapchat wasn't necessarily unexpected. Facebook has been "borrowing" features from Snapchat for a long time and shows no sign of slowing down (Facebook is even developing their own version of geofilters, called Location Frames).

Although this humorous taunt by Snapchat will make headlines, the company needs to continue to innovate and successfully execute on each of it's new updates if it intends to truly compete with the tech conglomerate that is Facebook.